Consumers wanted to wear dresses rather than cages.ĭresses allow you to walk the streets while cages disrupt your looks and posture. His ascension in fashion world began with the fall in fashion garments. Top in the list of fashion designers is Calvin Klein. The article summarizes the life of top designers and the challenges of the fashion industry. The consideration includes consumer values on fashion, women trooped into the fashion industry, women changed dressing patterns and designers lost grip on trending garments. The end to Martha’s collections opened the door of modern fashion design.įashion designers changed the orientation with four major considerations. Martha’s retailers such as Conture de Paris could not convince customers with other quality designers. Martha’s garments dominated fashion world until death. The rich and elegant women took turns to view simple dresses that ordinarily may not pass the fashion test of the majority. She controlled women fashion industry since 1930. The power to decide the best garment resides with the consumers.Īn era in the fashion world ended with the death of Martha Phillips. Women’s clothing industry lost huge revenue when fashion designers made short skirts no one purchased. Trending clothes became a majority vote rather that a designer’s view. Women from different social class gained access in the clothing industry. By 1987, fabric designers realized the decline in the control of trending garments. The elites controlled the operations of fashion designers.
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